About Auditory
Building the future of sales intelligence with AI that learns from your best conversations
Our Story
Auditory was founded by Duncan Mitchinson in 2025, who saw firsthand how talented sales professionals were spending countless hours on administrative tasks instead of focusing on what they do best - building relationships and closing deals. With his background in sales leadership and go-to-market strategy, Duncan recognized that the best sales data was hidden in plain sight: the conversations themselves.
Today, Auditory helps sales teams automate their entire workflow, from call recording and transcription to CRM updates and follow-up emails. Our AI agents learn from each conversation, getting smarter and more effective over time, while our platform integrates seamlessly with over 200 sales tools.
We're trusted by revenue teams who understand that great selling is about human connection. Our mission is to give every sales professional the tools they need to focus on the human side of selling.
Duncan Mitchinson
Founder & CEO
Duncan brings extensive experience in sales leadership and go-to-market strategy to Auditory. As an executive leader with deep expertise in early-stage business development, Duncan founded Auditory with a clear vision: to eliminate the administrative burden that prevents sales teams from focusing on building meaningful customer relationships.
Background
- Executive Leader and Go-to-Market specialist
- Extensive experience in sales strategy and leadership
- Expert in business development and early-stage growth
Our Mission
At Auditory, we believe that sales teams should spend their time building relationships and closing deals, not on administrative busywork. Our AI-powered platform learns from your best sales conversations and automates the rest, helping revenue teams focus on what they do best - selling.
Founded on the principle that every sales conversation contains valuable insights, we've built a platform that captures, analyzes, and acts on this data to drive better outcomes for sales teams worldwide.
Our Values
Human-First Selling
We believe the best sales outcomes come from authentic human connections. Our technology enhances these relationships, never replaces them.
Continuous Learning
Every conversation is an opportunity to improve. Our AI learns from each interaction to provide better insights and automation.
Outcome Focused
We don't just build features - we deliver outcomes. Our customers care about results, and so do we.
Seamless Integration
Great tools work within your existing workflow. We integrate with your favorite sales tools to enhance, not disrupt, your process.
Ready to transform your sales process?
Join thousands of sales teams using Auditory to automate busywork and focus on building relationships.
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