Where it started
Auditory was founded by Duncan Mitchinson in 2025, after years working closely with sales teams and watching talented reps spend hours logging calls, writing follow-ups, and chasing CRM hygiene rather than actually selling.
The data was always there, hidden inside the conversations themselves. We just needed to listen more carefully.
Today, Auditory joins every call, surfaces what matters, and handles the work that used to drain the day — so your team can stay focused on the thing that actually moves deals forward: building trust with buyers.
Duncan has spent his career at the intersection of sales, strategy, and early-stage growth. He founded Auditory with a clear belief: that great selling is fundamentally human, and technology should serve that — not get in the way of it.
Connect on LinkedIn